Walking into Jamison, everyone is struck by the large antique birdcage chandelier. Naturally,
this restaurant wanted a trendy and recognizable logo that made the public think of their quirky
interior. Reclaimed barn wood is used throughout including on the sign of the exterior so this
logo was created with the ability to be branded onto these unique surfaces.
The Foregon Project (for Oregon) is a collaborative venture that seeks to join local businesses together with motivated youth. They needed an
identity that would attract and evoke the Pacific Northwest's culture, ideals, and style.
The smoke stack in Anaconda is a towering iconic landmark in the small community, and so its image and
surrounding hills made a natural logo for this local dentist.
Every company has something to say – and a great logo does that in an instant. Precision Horticulture
uses high-tech computerized controllers in a greenhouse environment, and the image of twin leaves
with circuit board roots represents just that.
The New York Society for Ethical Culture is over 100 years old, and needed new branding to imbue
new life into their aging patronage. Modern fonts and a water-colored iconic NYC apple with calming colors
rejuvinated their outward appearance.
The molcajete is a traditional mexican corn grinding tool, and it is the subject for Tradiciones'
branding. A Western font and natural flourishes add a more modern, American flavor.
A photographer is always on the “dark side of the lens”, and this logo emphasizes the observatory
nature that is necessary to capture a truly great photo.
Distressed and organic textures breathe life into the sterile, molecular form of gold to complete this
“geek chic” identity.
Often times, less is more. Occasionally, an identity can break this rule. Micro Matters utilizes a wide
array of fonts and imagery, but is easy to read due to organization and a simple color palette.
Not all tap dancing is top-hats and white gloves. Central Oregon Rhythm Project needed a tough,
earthy identity that would convey the rhythm of their style of dance.
Describing an aesthetic as “Retro-futuristic” may sound like an oxymoron, but the past imagined a
neon future, and this identity captures this feeling with custom line art and lettering in the style of
1970's electric guitar pedals.
Representing a native Alaskan heritage and aesthetic, this identity features the unique formline art of
Alaska and the Pacific Northwest. Thin, sans serif fonts add an elegant finishing touch.
Vocal talent Michelle Sundholm needed to represent herself in a simple yet
memorable way that is soft and inviting. This branding was accomplished by utilizing
muted colors, fun fonts, and a microphone cord wrapping around text.
Moose antlers and wildflowers set this logo firmly in Alaska, where the University Pub provides a
place for students and professors to co-mingle. This monochromatic identity is diverse and distinct,
through the combination of the text with the imagery in a circular form.
The focus of this logo was to modernize something ancient, without removing character or a sense of
© 2015 Sefener Fine Arts and Graphic Design